Backlinks increase traffic in two ways:
1. Members of the social bookmarking site you are using to backlink to your site may see your "bookmark" (backlink) and find it interesting. This is basically "spreading the word" about your article. This is particularly useful for niche social bookmarking sites. For instance, if you have hubs about cute kittens, it would be beneficial to find a social bookmarking site that is tailored to pets or even cats. Use Google to search for a niche social bookmarking site. If you can't find a niche social bookmarking site for your particular topic, you can use a generic social bookmarking site. Just be sure to "categorize" your backlink and use "tags" (keywords describing your content) appropriately. This helps focus users with interests related to your article to your backlink.
2. Google uses backlinks to calculate your rank (how high you place in the order) in search results. Not to get in the weeds too much on page ranks, but basically, the more backlinks you have, the closer to the top of the list you'll place based on related searches to your article's content. Basically, Google figures that if a lot of other sites are "backlinking" to your site, then your site must be fairly decent. Also, Google doesn't view all websites equally - each website is assigned a "page rank." Basically, the higher the page rank, the more Google values the site. This generally means you are better off placing your backlinks on social bookmarking sites that Google has assigned a higher page rank. Page ranks rate from 0-10, with 10 being the best. In my experience, a lot of social bookmarking sites with high Page Ranks are overly crowded and they really didn't do much for my traffic. I don't want to get too in the weeds with this now though; I have my own philosophy, based on my experience with Page Rank validity in relation to increases in traffic. I plan to write an article on this topic in the near future.
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