- How Twitter Data Can Improve Real-Time SearchSearch Engine Watch6 hours agoProblem: Google must vastly enhance real-time search the same way it improved search in the late '90s: by establishing authority. Solution: see inside. ...
- Build Out Your PPC Toolbox With Non-PPC ToolsSearch Engine Land24 hours agoThe last few months of posts to this column have all been about the research phase of paid search account creation.
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Wikipedia's Backlink info - decent definition of backlinks and how they relate to search engine rankings
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