Bringing a revolution to the way Google Adsense works, Google is going to allow third party ad networks to serve ads on various publisher’s content network through Adsense. They have launched a new capability in AdSense that will allow third party advertisers from Google certified ad networks to compete with Adwords publishers to serve ads on publishers network. So, what will be the impact? Well, we may expect a better CPC rate, varieties of advertisements with maximum revenue at the end of the month.
“These new capabilities will automatically be enabled for your account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks or all networks except AdWords. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.”Google will still ensure the quality of the ads that appear on AdSense publisher websites through all participating ad networks. Third party ad networks won’t be allowed to collect data from publisher websites and hence they won’t be able to serve interest based advertising solution.
Publishers now can see a new “Allow and Block Google Certified Ad Networks” feature under Adsense Setup >> Ad Review Center. You can easily allow or block third party ad network (like you allow/block normal ads) from there.
Google-certified ad networks from North America and Europe are included presently, while there are plans to make this feature available to other continent or sub-continent ad networks in future.
What’s your take on this? Do you think this change will improve the way Adsense used to perform on publisher’s websites or it’s just to fill up the shortage of home ads and has nothing to do with make money online principle?
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