Friday, April 2, 2010

The Look and Feel


One of the first things you find newbies asking in the forums on HubPages is how they can change the fonts, sizes, colors, backgrounds and all that other stuff that sent you running away from MySpace.
You CAN NOT change any of your colors, fonts or backgrounds on HubPages beyond what is built-in to the capsules controls themselves.  It makes for a very standardized look to the site, but it also keeps a certain amount of lollipop-school of design off of HubPages.
Squidoo offers a variety of HTML and CSS options whereby the slightly more savvy web writer can customize the look of their lens.  They have way more options for displaying photos, either integrated with text or standalone.  They are about to launch a series of new design templates to jazz up the basic look of the site if you don't know any programming.  And you can add just about anything that doesn't take any dynamic coding.
My fave: This is really a hard call.  On the one hand, I really like being able to bring a unique look to my pages and occasionally high-light an important point.  This has been hard to do on HubPages.  However, the lollipop design school has been flourishing at Squidoo as of late, and it's caused a lot of lenses to look like utter eyesores.  If you want a total custom look and you'd like to stick a few ad banners in there, you'll be much happier with the look of Squidoo.


The Ratings Game - HubScore vs LensRank


On HubPages, hubs are ranked based on traffic, clickouts, sales, votes (thumbs up/down), visitor interactions and author reputation. HubPages has said they review content for originality, and duplicate content is automatically ranked down by filters in the system. Based on these shifting factors, each hub will rise and fall throughout the day within a fairly small rank range.
On Squidoo, lenses are ranked in numerical order, with each lens having an overall ranking amongst the entire pool of lenses and a ranking based on the lens category. LensRank comes from traffic, clickouts, sales, votes (stars) and visitor interactions. You absolutely must keep updating your lenses, or at least hitting the publish button from time to time, or you're going to fall in rank.
My fave: The larger Squidoo has gotten, the more exhausting it's been to try and maintain lensrank but literally putting in the effort can help hold that bottom line with the payouts. With HubPages, it doesn't take constant new efforts to maintain a high score and the Author community will still spend as much time arguing about their ideas for the algorithm. If you aren't into constantly updating your web content, you'll probably be happier here.

Further Explorations of HubPages and Squidoo

  • HubPages Company Profile
    HubPages is the an online publishing ecosystem with user-friendly publishing tools, an author community, and a revenue-maximizing infrastructure.
  • HubPages Blocked From MySpace MyAds As Too Competitive
    MySpace has an embarrassing situation today.... they’ve repeatedly rejected ads from a startup called HubPages as competitive to MySpace, despite the fact that the site isn’t a social network.
  • More on Squidoo spam (and Hubpages doing a good job?)
    Almost on cue to the Squidoo spamming response comes another piece of porn/ringtone-spam... this one leverages not just Squidoo but also Hubpages.


Forums & Community


On Squidoo, the forums were integral from the get go of the site. Lensmasters do a lot of mutual tentacle holding and help each other out a lot when it comes to getting answers and information. The forums (www.squidu.com) are a separate domain from the main site, so if by chance the main site is down, you can still go find out what's happening. In addition to the forum topics, there is an instructional article archive. There are community moderators who keep an eye on things and enforce forum etiquette.
On HubPages, there were no forums for just about the whole first year that the site was up and running, so the early users had to do whatever it was they were doing in on their own, or they had to contact admin directly via email for help. Part of what calculates into an author's HubScore is participation in the forums. Another way to phrase that is HubPages will penalize you for not interacting with the rest of the community. There are Hub-related topics as well as ones for general discussion.
My fave: Hands-down, it's Squidoo. Right on every forum page they have a statement of conduct, outlining what is not allowed. Here are their two of Squidoo's forum rules:
  • Spam: just don't do it. Thou also shalt not fill the forums with multiple threads on the same topic or sockpuppet.
  • Thou shalt not flame, harass, denigrate, spam, malign, or otherwise finger-point and name-call at other lensmasters, Citizens or moderators. This one's a biggy. This too can get you banned.
Whereas HubPages has a vague acknowledgment to forum conduct guidelines in their TOS, unless someone flags a post early, it's a free-for-all. You'll find flame wars (users fighting and insulting each other), sock puppeting (single users pretending to be multiple users), messages promoting just about any type of intolerance you can imagine, trolling (people making extreme posts in an attempt to incite flame wars) and spam postings all over the place. Not only that, but HubPages users frequently like to attack people en mass, especially spammers after the original spam post has been deleted, thus preserving a thread full of people hurling insults at someone who isn't even on the site anymore. And remember, this is the site that will penalize your score if you try and avoid the forums. All I can say is good luck and post very carefully at HubPages.  The forums are one of my least favorite things about HubPages.

About HubPages , Squidoo and Statistics



Statistics - What do they tell you?

HubPages: The overall Hub Traffic statistics shows an author one day, 7 day, thirty day and "ever" traffic totals. Also listed are the hubscores, # of comments and date of initial publication. Individual stats available for each hub include breakdowns of referrals within the one, seven and thirty day period, with prominent referrers listed by referral totals. In addition to what HubPages provides you, they also let you plug in a tracker from Google Analytics, thus giving you all of Google's feedback and stats on all your hubs.
Squidoo: Squidoo has *just* updated the statistics that they offer to lensmasters. Previously, there was nothing in the way of referral URLs, and only a few stats for weekly rolling traffic averages. The new stats show traffic trends, totals for visitor interactions such as emailing the lens or marking as favorite, referring URLs, royalty totals and recently purchased items from Amazon.
My fave: HubPages clearly lets you access more ROI, SEO and referral data on what you've built via Google Analytics.
Curious as to how the two sites compare when it comes to incorporating pictures?

HubPages or Squidoo


What's the difference? What's the same?

HubPages and Squidoo are alike in that they both allow the user to earn money by creating unique content and sharing that content with the host site. People using both sites are trying to drive more traffic to their own web pages, or make money from home, or have a web presence without their own site.

                                                                                        

HubPages is to Squidoo like a ...

  • text capsule is to a text/write module                    
  • photo capsule is to a Flickr or Polaroid module    
  • video capsule is to a YouTube or Video module
  • links capsule is to a link list module
  • news capusle is to a news module
  • rss capsule is to an rss module
  • comments capsule is to a guestbook module
  • eBay capsule is to an eBay module
  • Amazon capsule is to an Amazon module
Please note, both sites are evolving rapidly and frequently update or expand their features, so this hub and its contents are subject to change as I review and compare all the new stuff!

Tell A Friend - Referral Earnings

Both web sites have little bits of tracking code that let a user earn a referral bonus for recruiting other new service/community members.
HubPages: When a new user signs up within 30 days as a result of a referral, the referring hub author will earn 10% of the advertising impression of that new author's hubs for the life of the hubs. Authors can build custom codes to track their own ad campaigns and referrals. You can access a list of who was referred via what tracking code, how many views that person's hubs are getting and even click through to see their profile and full hub list.
Squidoo: Originally at Squidoo, when new users would sign up via one of your lenses, the referring lensmaster would be in line to earn $5 when the new lensmaster has earned $15. From the stats page of the dashboard, you get a list of who signed up from one of your lenses and you can click over to view that person's profile and lenses.
My fave: HubPages wins this one, mostly because in the fall of 2008, Squidoo decided to do away with the referral bonus, but don't expect to get rich from referral percentages either. Overall, the folks who join up are going to mostly be duds unless you've got links bringing people in from an actively-writing web population and those people are looking to create. Looking at my Hubs to Squidoo traffic and vice versa, I've had more success bringing Squidoo writers to this site and getting them to build lenses than the other way round, but either program has resulted in more duds and/or spam than genuinely-good referrals.


AdSense and Making Money Online: Quality and Quantity


Money is a big focus for most people on hubpages, ( especially in the answers section) but the approaches that people have seem highly divergent. Some love AdSense, and want to make money online, better yet make money today with it, and others look at different streams of income. This is a business, a big business for some, but in business a poor quality will show over time. One might make money to begin with but in the end fail. They have forgotten the rule of hubpages and making money: people.
The Question that this hubber asked was If I write 6 quality hubs a day will I make money with AdSense? Now here in lies the main problem to this question quality versus quantity and hub scores. Yes you will make money at some point, but I question the quality of six hubs written in one day each day.
I believe that they are forgetting the thing about making money online: Traffic, people, and Google. Also there are a few things that they've forgotten about hubpages: hubmetrics, and most important hubscores.
Making Money with Quality Hubs is easy, but writing them fast is not the best way to go.  If you want to make money think in terms of Google and Time
Making Money with Quality Hubs is easy, but writing them fast is not the best way to go. If you want to make money think in terms of Google and Time
Most people want this fast, but often just don't look to the source.  TIme.
Most people want this fast, but often just don't look to the source. TIme.
How many can you really write well?: As many of you know I can only do so much so often. The same goes with writing hubs or writing on a blog or whatever.The key thing here is that some people can write 5 or 6 hubs a day and make them good quality hubs. Some are here to make money, and they need to continue to produce many money producing hubs every day. Others take a different view on hubpages and money.
Some are here to show photos of people places or things. These don't have much writing in them, so they might be quick to make. Still, most of these photo galleries aren't well rated, as in some will do well and some won't. I find the ones which do well also have comments about each photo under them. Again this is a business so the time factor for some better rated hubs is there.
Quantity, in terms of a high number of hubs in a short period of time, can be found in many new hubbers. They will write say five or six hubs a day hoping that they will make money with a lot of hubs. That is the one thing that never works. They have three or four things against them. One they are new, so this makes their hubs look like spam, two they have few fans, so traffic will be poor. Three, honestly can you write say 6 really good hubs in two or three hours?
Hube are not blogs, and they are not websites, they are articles that will be interlinked with one another. That takes time. They also need to get 'searchable'; with Google. This means that the new hubber needs to learn about SEO and traffic and following and commenting. This is a business, and you want to make money online.
I've got some hubs already, so how does this really affect me in terms of money from AdSense and Hubscores?: This is a popular myth. the more hubs you write, the more links you can make, the more traffic between hubs you'll get and the more followers you'll get and the more clicks on ads you'll get. The more money you'll make in one day, the more people will click on your ad impressions...
Well, if you look at your profile or any comments you will find that there is a number on the bottom right hand corner of your avatar, and anything less than a 75, your links will be a no-follow. The more low scoring hubs you write will affect your personal hub score, which in turn affects your ability to make money.
So, yes you could write 6 hubs a day, and they might be good quality hubs, but this still will affect your hub score. The object of the 'money'; game is this; think like a business. AdSense does, and you want to make money and have a low personal hub score? This will not happen, you need to be aware of your scores. If you don't care about anything else care about your hubscore.
There are many ways to raise your score, but writing many low scoring (below 50), or lower scoring (say between 50-60), hubs isn't one of them. You can add links all you like but with a low score you won't get people going to other hubs. ( I believe that they call this a no follow.)That and since you don't have traffic, your AdSense revenue will be low. AdSense does work this way, so hubs with lower traffic won't make as much as hubs with higher traffic. It is a business after all.
I need to make Money Today!: Really? You do? So does everyone else. Some will make money today, even one penny and some won't. Some will have people buy a book through amazon and some won't.
The point with this one is that for the most part people want to make money, either as a hobby or as a business. At some point you will make money. Now, this does not mean that you should write more hubs, you need to improve on the hubs you already have, look at your profile on it, it lists all of your hubs (under more). Look at each of your hubs scores. Anything with less than a score of 60 is something you need to work on.
Understand the difference between a commercial hub, a how to hub, a hub that is meant for selling, and a hub that is for other purpose (say writing or commentaries) each has its own money potential.
A how to hub, for example will not make much money, whereas a hub which sells specific products will make money through Amazon, Google AdSense and eBay. A how to hub can also be classified as evergreen content, so over time it will probably make money. Possibly not today however.
Set a realistic goal, and understand where your traffic and your money comes from. Writing more hubs will get traffic but without followers, or good content and some basic understanding of keywords and SEO your money will not come.
Do you know the averages to Google AdSense?: I've said this before, if you are one of 25 in one hundred who make more than $100 a month great. If you don't make $100 a month, you are part of a very large number of people, about 75% of publishers on Google AdSense. I have not seen any figures for amazon or eBay but I suspect these numbers are the same.
I also believe the reason for this is a learning some will make money and some will not. The ones who will eventually make money, will write high quality hubs over a period of time. Not several in one day which might or might not get traffic that they need.
Google loves to see high quality links between your sites and other sites. So, if you have broken links this isn't good. If your links are to "very popular" sites, but nothing to that particular hub, this will not help you. Links and content are everything.... except.
If you Have 100 hubs but no followers, or few followers, you won't have traffic and your hubs won't have a high score on that hub or older hubs over time: Hubs are like articles, and this means they are more or less permanent. This means that while you can change the content edit thing, it won't help other people find this hub.
Once a hub is published it is published and an email is sent to your followers that you have published this hub. You have, one chance to make a good impression, get your social networking done, get any links you need done, and all of that. One chance. This doesn't mean you won't get traffic over time, but for the most part people come once, maybe twice.
So, if you want money, you need followers, traffic, comments, and a good hub score, on both your personal hub score and your hub itself. Aim high and you will see success. But in this case Quality and time is much better than Quantity



Improve Your Traffic: Five Easy Ways To Do Get More Traffic


This is another question found on the answer section on hubpages, at first this seems like a question where you sort of go, well that's easy... but really it isn't. There are ways yo u can increase traffic and there are ways you shouldn't.
So I'll go into five ( yes, five) ways to improve your traffic. I use these myself, and I will give a couple of examples ( in terms of how to) to you to help you with it. Traffic is a fickle thing, but if you do these thing, the chances that you won't need to worry about each of your hubs as much will greatly increase.
Traffic is the lifeblood to making money, and to getting on the search engines, but also in any business, you need to follow a few "unspoken" rules.
It is all about linking and working things together.  Think out side the box and you'll do find with traffic.

It is all about linking and working things together. Think out side the box and you'll do find with traffic.
Interactivity: This is the foundation to increasing traffic. While I don't suggest the forums, they are a good place for some, I do suggest commenting back on comments made to each of your hubs. Time consuming but worth it.
The other thing is to go to others hubs and comment there. Beyond the usual "great hub" but comment how you like the set up or that you can learn a lot from this person. There is a reason you need to do this. It adds a clean link ( your name) to that person's hub, and if the comment is good, chances are you will get a visit from that person.
But beware, this will give you traffic but very slowly.  I know that often it takes a lot of time to respond to others comments on your hubs, but in the beginning when you only have one of two comments, a return comment never hurts, it shows the hubpages community you are here for real.
The biggest thing is to be gracious, and to be willing to take suggestions.
 Search Engine Traffic:  Beyond hubpages traffic this is the SINGLE one that people talk about, getting search engine traffic, from say Google.  To this end there seems to be non stop talk about what works and what doesn't.  For the most part the one thing that helps search engine traffic, and getting it to you, and your hubs and blogs is: Keywords.
Now, I will probably hear screams of but but>  Before you do this, yes you need keywords and yes they need to be in your content, and no never keyword stuff.  That is a non-no.  This is something you need to learn and spend time with.
And have a bit of luck.  These days I can type in my title and be ranked first, but as many will tell you that really isn't a great way to be ranked, so that takes time and....
Links:  See this is something people don't seem to value as much as keywords.  This is one big way to increase traffic.  This does not mean you will make more money, as not all links will do that.
Linking between hubs is a must, and links between hubs of yours is a way to get traffic between your hubs.  Think like a business and link between hubs well.
In this case it is the exposure you get from traffic of different sources that give you a chance.  For example traffic between hubs tend to improve with links.  But traffic begins to increase with links to the various social networking sites: Stumble Upon, and Digg, but that does not mean money.
Traffic from social networking sites might not give you much money, but it gives tou exposure and traffic, and if you want ot make money, you need traffic.  Traffic will continue to come and people will continue to comment if you have... 
Great Quality Content:  In other words know your stuff, as many of my followers can say, I am here to teach, and to learn and often I go and read other hubs to see how they do things better than me. 
Content is vital, if you are doing a photo gallery you need some comment under the photos.  Understand that the better the content the more traffic you will get int eh end, but not right away.  My very first hub I wrote here still gets traffic, but it took time before it really became a traffic hub, see that took time.
The one thing I did to improve the traffic to it was to edit it, fix the mistakes and add a few links to it via other hubs.  I also put it on social networking sites and added some amazon and a comment under the photo.  Not all in one go but over the course of a week.
Improved the content, and the traffic and commenting was improved as well.  Still to get people you need...

 Followers:  there are about a millions ways to get followers, and some work well and some do not.  One thing that has worked for me, is to read their hubs and comment on another writers hubs and then follow them and add fan mail.
Now I also check their hubactivity. You can find this on their profile, directly beside the followers that they have. In other words I go to their profile, and if this person gets a lot of followers, but tend not to comment on their own hubs, or simply follow everyone and then some, or put hub after hub and do not comment, I tend to ask will this person add something as a follower if I follow them?
If it seems that they have a high score and seem to be on hubpages and have a fair decent following chances are they will comment on your hubs at some point.  Now they might now follow you but still they might become someone who goes to your hubs often.
Never under estimate the value of going to others and commenting then following.
When the Magic Happens:  I would say when the magic happens is when you begin to put all five together, some great content, some interactivity, some links, some comment on others hubs ( to the best of your ability!) and of course, quality quality quality.
Yes, you should go and look at your traffic sources and find which ones you want to focus on and then learn about them.  In the end this might not make money, but it will get traffic.
If you want traffic you need to do all five of these points some day.  Just remember think like a business: exposure and customer satisfaction.  Networking all all that helps, but you need to think long term.
To your success.